Pedigree

Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds; and offices at McLean, Virginia. In the United States, The Pedigree Foundation is a philanthropic organization dedicated to helping shelter dogs find permanent homes. The foundation, provides grants to dog shelters and breed rescue organizations, and help dog lovers adopt, volunteer, and make donations.


Issue
Dog food bags are not only extremely bulky, but are also difficult, and messy, to open up the bag. Additionally, there is no per-measured device for the dog owner to dispense food quickly and efficiently.

Solution

The re-designed dog food package solution will include a circle lid on the front of the bag. This lid will be large enough for a human hand to reach through to the food, eliminating the top tear off opening. This will also ensure that the food inside is never stale, and will preserve the taste. Finally, there will be attached handles, so that it is easier to transport every bag.


Client
Ferris State
Studio
Design Project Center
Project
Packaging

"Since I was a kid I always dream of having my own dog, I got one. Now I can take good care of her and also help others animals in need"
- Peter Donnovan


Design Process


New alternatives


Donation form