Mary Kay sells cosmetics through a multi-level marketing model. Mary Kay distributors (called beauty consultants) can potentially make income by directly selling to people in their community, and also receive a commission on wholesale purchases made by people they recruit into the distribution network.
MaryKay try to encourage younger audience to join their IBC (Independent Beauty Consultant) program using older audience in their campaing, products, shapes and colors, different assets not related with the target audience that they want to reach 18-24 year old user. Strategy
By clearly identifying what MaryKay has to offer and giving users more resources and ways to learn, learners can find value in the price, and MaryKay develop a millennials focusing in the right ages with the right tools to simplify the experience of being part of MaryKay , also can better stand apart from their competition.
Feriss AMA RSO
Design Project Center Project